Everyone has them. Those moments when something strikes you a certain way, alters your perception, changes the outcome.

Take Florida summer rains, for example.  They’re particularly impressive. The sheer heaviness of them. The electrical violence of lightening streaks and thunder booms that stun any new transplant. Dangerous. Dramatic. Run-for-cover rain that makes you pull off the Turnpike, duck off the golf course, head for shore in a small boat. Deluges that turn everything even greener. Refill our water supply. Refuel our ecosystems. And give everyone the chance to hide inside, snuggle up, take time out.

Summer rains in Florida offer a dramatic change of perspective. And if you’re looking for a new home, they make you pause…and consider things like hurricane glass. Lots that won’t flood. Landscaping that’s safe. Not getting soaked financially. Finding a Realtor that won’t leave you high and dry.

Yes, watching a summer storm will send your thoughts racing. And if they happen to run to real estate, turn on your computer and give me a click call. That single action could be a watershed moment that alters more than your perspective.

What constitutes “home” is a very personal thing … quite different for everyone. Home might be a place your grandparents lavished you with love …  or where you grew up under your parents’ watchful eyes … or where you first lived as a grown-up. For everyone, the idea of “home” is quite different … and rarely consciously expressed.

You walk into an open house and you can appreciate all the amenities … the coffered ceilings, granite counter-tops, wood floors, huge master suite, double shower. And they attract the rational you. But it’s the sun streaming through the French doors, or the view of a park, or an inherent sense of sophistication that makes it feel “just right.”

Home is either evocative of a place you felt comfortable and loved. Or  representative of how you want to see yourself. You know it when you see it … but you can’t always say why. And it’s that intangible something that makes you say ‘wow.”  It makes you fall in love enough to buy.

A Realtor^® can and should dress up a home, present it in its best light, market its best features. But in most cases it’s more about the Realtor^® taking the time to understand the buyer and match him or her up with the right property than it is about the property itself.

Bottom line … it’s often psychology that makes the sale … not the “sell.”