What constitutes “home” is a very personal thing … quite different for everyone. Home might be a place your grandparents lavished you with love …Â or where you grew up under your parents’ watchful eyes … or where you first lived as a grown-up. For everyone, the idea of “home” is quite different … and rarely consciously expressed.
You walk into an open house and you can appreciate all the amenities … the coffered ceilings, granite counter-tops, wood floors, huge master suite, double shower. And they attract the rational you. But it’s the sun streaming through the French doors, or the view of a park, or an inherent sense of sophistication that makes it feel “just right.”
Home is either evocative of a place you felt comfortable and loved. Or representative of how you want to see yourself. You know it when you see it … but you can’t always say why. And it’s that intangible something that makes you say ‘wow.” It makes you fall in love enough to buy.
A Realtor® can and should dress up a home, present it in its best light, market its best features. But in most cases it’s more about the Realtor® taking the time to understand the buyer and match him or her up with the right property than it is about the property itself.
Bottom line … it’s often psychology that makes the sale … not the “sell.”
It’s only been a few days since our new President took office. Some say it’s the man. I think it’s just this particular moment in history. But there’s a feeling of hope across the country. It’s almost palpable.
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