What constitutes “home” is a very personal thing … quite different for everyone. Home might be a place your grandparents lavished you with love …  or where you grew up under your parents’ watchful eyes … or where you first lived as a grown-up. For everyone, the idea of “home” is quite different … and rarely consciously expressed.

You walk into an open house and you can appreciate all the amenities … the coffered ceilings, granite counter-tops, wood floors, huge master suite, double shower. And they attract the rational you. But it’s the sun streaming through the French doors, or the view of a park, or an inherent sense of sophistication that makes it feel “just right.”

Home is either evocative of a place you felt comfortable and loved. Or  representative of how you want to see yourself. You know it when you see it … but you can’t always say why. And it’s that intangible something that makes you say ‘wow.”  It makes you fall in love enough to buy.

A Realtor^® can and should dress up a home, present it in its best light, market its best features. But in most cases it’s more about the Realtor^® taking the time to understand the buyer and match him or her up with the right property than it is about the property itself.

Bottom line … it’s often psychology that makes the sale … not the “sell.”

You can handle Mike and Bob … two true artists at staging a home for sale. 

Now, for those of you who aren’t familiar with the concept, staging a home involves moving furniture, re-hanging pictures, bringing in additional pieces, creating an environment that shows a home for sale to real advantage.

 It’s the kind of magic that makes a buyer fall in love and generates that instant purchase impulse. It can involve changing the energy in a house. Redecorating. Reorienting. And it requires real art, true talent, and very little tact.

That’s where Mike and Bob shine!  They’re so determined to get your house sold, they’ll tell you the unvarnished truth about what needs fixing and why.

That level of honesty and talent is why I’ve made their service an option for all my clients. I know all too well that it’s not enough to be a good Real Estate Broker. I have to go the extra mile, offer that extra service that can make or break a sale. So I do. I use Mike and Bob as part of my team.

Their staging won’t upstage my efforts or your interests. On the contrary… it’s a value-added option that can make all the difference for all of us!

   Before & After